Privacy Policy – iWoW Digital

iWoW Digital | iwow.digital

Last updated: April 2026

At iWoW Digital, we are committed to protecting your privacy and handling your personal data with care and transparency. This Privacy Policy explains what information we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this policy carefully. By using our website at iwow.digital, you agree to the practices described below.

1. Who We Are

iWoW Digital is a digital marketing agency based in Bedford, United Kingdom.

Company name:

iWoW Digital

Registered address:

Brickhill Drive, Bedford, MK41 7PH

Email:

info@iwowdigital.com

Phone:

07835 009 001

We are the data controller for personal information collected through this website. If you have any questions about how we handle your data, please contact us using the details above.

2. What Personal Data We Collect

We may collect the following types of personal information:

Information you give us directly:

Your name, email address, phone number, and business name when you complete our contact or enquiry forms
Information you provide when subscribing to our newsletter or requesting a consultation
Any other information you choose to include in your messages to us

Information collected automatically:

Your IP address, browser type, device type, and operating system
Pages you visit on our website, how long you spend on them, and how you navigate between them
The website or source that referred you to us
Approximate geographic location based on your IP address
Interactions with our website, such as clicks, scrolls, and mouse movements (via Microsoft Clarity)

3. How We Collect Your Data

We collect data through the following means:

Contact and enquiry forms on our website
Newsletter sign-up forms
Cookies and tracking technologies (see Section 6)
Google Analytics — website traffic and behaviour analysis
Microsoft Clarity — session recordings and heatmaps to understand how visitors use our site
Google Tag Manager — used to manage and deploy tracking scripts on our website
Google Search Console — to monitor our website’s performance in Google Search
Google Ads — to measure the performance of paid advertising campaigns
Email marketing tools — when you subscribe to or interact with our emails

4. How We Use Your Data

We use your personal data for the following purposes:

To respond to your enquiries and provide the services you have requested
To send you our newsletter or marketing emails, where you have given consent
To improve our website and user experience based on how visitors interact with it
To measure the effectiveness of our advertising campaigns
To monitor and improve our search engine performance
To comply with our legal obligations

We will never sell your personal data to third parties or use it for purposes unrelated to running our business and providing our services.

5. Our Legal Basis for Processing Your Data

Under UK GDPR, we process your personal data on the following legal bases:

Consent — where you have opted in to receive marketing emails or agreed to the use of non-essential cookies
Legitimate interests — to improve our website, understand how it is used, and develop our services
Contractual necessity — where processing is required to fulfil a service you have requested
Legal obligation — where we are required by law to retain certain information

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your experience and help us understand how our site is used. Cookies are small text files stored on your device when you visit a website.

We use the following types of cookies:

Essential cookies:

Required for the website to function correctly. These cannot be disabled.

Analytics cookies:

Used by Google Analytics to collect anonymised data about how visitors use our website, including which pages are visited and how long is spent on them. This helps us improve our content and user experience.

Behaviour and session recording cookies:

Used by Microsoft Clarity to record anonymised session replays and generate heatmaps. This helps us understand how people interact with our website. Microsoft Clarity may capture data including mouse movements, clicks, and scrolling behaviour. No personally identifiable information is captured. You can learn more at microsoft.com/en-us/clarity/privacy.

Advertising cookies:

Used by Google Ads to track conversions from our paid advertising campaigns. These cookies help us understand which ads are working and ensure we are making the most of our advertising budget.

Tag management:

We use Google Tag Manager to manage and deploy tracking scripts on our website. Google Tag Manager itself does not collect personal data but enables other tools listed above to function.

You can manage your cookie preferences at any time using the cookie consent banner on our website. You can also control cookies through your browser settings, though disabling certain cookies may affect the functionality of our site.

7. Email Marketing

If you subscribe to our newsletter or request marketing communications, we will use your email address to send you relevant updates, tips, and information about our services.

We will only send you marketing emails where you have given your explicit consent
You can unsubscribe at any time by clicking the unsubscribe link in any email we send
We use a third-party email marketing platform to manage and send our emails. Your email address will be stored securely on that platform in accordance with their own privacy policy
We do not share your email address with any other third parties for marketing purposes

8. Third-Party Services and Data Sharing

We use a number of trusted third-party services to operate our website and deliver our services. These include:

Google LLC

Google Analytics, Google Ads, Google Search Console, and Google Tag Manager are all provided by Google. Data processed by these tools may be transferred to Google’s servers in the United States. Google is certified under appropriate data transfer mechanisms. For more information, visit policies.google.com/privacy.

Microsoft Corporation

Microsoft Clarity is provided by Microsoft. Data may be processed on Microsoft’s servers. For more information, visit privacy.microsoft.com.

Email marketing platform

We use a third-party provider to send and manage our marketing emails. Your data is processed by that provider solely for the purpose of delivering our communications to you.

We ensure all third-party providers we work with are GDPR-compliant and process your data only as instructed by us. We do not sell, rent, or share your personal data with any third party for their own marketing purposes.

9. How Long We Keep Your Data

Enquiry and contact form data is retained for up to 2 years, after which it is securely deleted
Email marketing data is retained for as long as you remain subscribed, and deleted promptly upon unsubscription
Analytics and behaviour data collected via Google Analytics and Microsoft Clarity is retained in accordance with each platform’s default retention settings
Data we are required to retain for legal or accounting purposes will be kept for the period required by law (typically 6 years)

10. Your Rights Under UK GDPR

As a UK resident, you have the following rights regarding your personal data:

The right to access — you can request a copy of the personal data we hold about you
The right to rectification — you can ask us to correct any inaccurate or incomplete data
The right to erasure — you can request that we delete your personal data, subject to certain legal exceptions
The right to restrict processing — you can ask us to limit how we use your data in certain circumstances
The right to data portability — you can request your data in a portable, machine-readable format
The right to object — you can object to us processing your data for direct marketing or on the basis of legitimate interests
The right to withdraw consent — where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please contact us at info@iwowdigital.com. We will respond to your request within 30 days.

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.

11. Data Security

We take the security of your personal data seriously. Our website uses SSL encryption (HTTPS) and we take reasonable technical and organisational measures to protect your data from unauthorised access, loss, or misuse.

However, no method of transmission over the internet is completely secure. While we do our best to protect your data, we cannot guarantee its absolute security.

12. Children’s Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will delete it.

13. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before providing any personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The most current version will always be available on our website at iwow.digital/privacy-policy. We will update the ‘Last updated’ date at the top of this page whenever changes are made.

We encourage you to review this policy periodically.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please get in touch:

iWoW Digital

Brickhill Drive, Bedford, MK41 7PH

Email: info@iwowdigital.com

Phone: 07835 009 001

Website: iwow.digital

We aim to respond to all privacy-related enquiries within 5 working days.